FloraHolland (Aalsmeer)

It is the world’s largest flower auction. I was impressed by amazing logistics activities in a short time span at the distribution center. The entire purchasing procedure takes place during the selling time on the Dutch auction clock. Optimizing logistics processes is indeed the critical factor for business success.
– Facts from FloraHolland (2014):
+ 34.5 million flowers and plants sold per day
+ 100,000+ transactions per day
+ The total area of FloraHolland is equal to 220 football fields


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